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Food Choice And Sustainable Attributes. Empirical Evidences And Policy Implications
Paola Mancini, Mariarosaria Simeone, Andrea Marchini

Last modified: 2015-09-05

Abstract


The purpose of this paper is to present an exploratory study on consumers information and behaviour towards green, health, local, social and environmental credentials on the label. Consumer choices depend on consumer preferences that are related to intrinsic and extrinsic product characteristics. Results show the problem of  in purchasing decisions that, as established in cognitive research, prevail in the following situations: when consumers have an overload of information, when they have little time, when the problem is not felt to be important, when there is a lack of knowledge and information Only policies to promote consumers’ information can generate a virtuous circle between consumers behaviour, companies’ corporate social responsibility and policy for sustainability.

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